Marketing Specialist, Local & Home Delivery

We have an exciting opportunity to join our Marketing Department as a Home Delivery & Local Marketing Specialist, on a 12 month contract.

The position will focus on planning, executing and reporting on multi-channel targeted marketing activity, including targeted coupons, emails and affiliated channels. 

This role will report into Marketing Manager - Digital Performance

This is a hybrid role operating over a four and a half day working week*. Based at our fantastic head office in Bradford. Boasting an on-site restaurant, coffee shop, convenience and sample store, prayer room, free parking and regular company-wide events and promotions. Ideally, applicants will live within a reasonable distance of our office. 

Some of your responsibilities will include:

Home Delivery

• Responsible for forward-planning and execution of Home Delivery targeted marketing plans including Test and Learn strategies to acquire new customers, drive purchase frequency and basket stretch

• Weekly reporting on campaign performance with a focus on continuous improvement, incrementality and Return On Investment

• Management of key affiliate stakeholders to drive new customer acquisition

• Supporting the wider Digital and Online team to deliver against sales budget and forecasts

• Support on budget management, strategic materials and reporting tools. 

• Follow best practice to ensure all communications and activities are compliant with customer data regulations.

Local 

• Input into the Local Marketing test and learn strategy, support in executing trials across relevant media channels, trade plan and report back on the learnings, including recommendations to improve or for further trials. 

• Responsible for the creation and execution of loyalty offer plans through app, coupon and email channels

• Collaborating with wider marketing teams to achieve set KPIs for stores going through Competitor Impacts and Fresh Looks

• Supporting strong marketing package for new store openings 

• Supporting Local Events through tailored loyalty plans

• Weekly reporting on campaign performance  with a focus on continuous improvement, incrementality and Return On Investment

• Support on budget management, strategic materials and reporting tools. 

• Follow best practice to ensure all communications and activities are compliant with customer data regulations.

We’ve built an incredibly diverse business, and we’re working hard to make sure we truly represent the communities we serve. One of the best things about working with so many different people is having the opportunity to listen, learn and connect with lots of different views, perspectives and beliefs. For this role, we’re looking for someone who has:

• A background in marketing with a retailer (preferable but not essential)

• Email execution experience in platforms such as Salesforce Marketing Cloud

• A clear understanding of retail marketing, sales promotions and direct marketing

• Able to follow, adapt and manage processes

• Ability to interpret data and use it to provide recommendations for improvements

• Accustomed to developing campaign propositions and customer offers

• Must be highly organised and able to prioritise workload

• Passionate and committed to delivering great quality work

• Ability to prioritise & flex to the changing needs of the business

• Ability to build strong internal and external relationships at all levels with the ability to influence

• Customer focussed with a positive attitude

Our modern Head Office on the edge of Bradford is home to our different support teams from tech, marketing and finance to HR, trading and supply chain.

Alive with activity, this is where decisions are made and our corporate teams make sure everything runs smoothly. Here, you’ll find comfy breakout areas, a coffee shop, newsagents and subsidised restaurant all within commuting distance of Leeds, Manchester and the Yorkshire Dales - always with free parking.

We host regular seasonal events and you’ll often find our suppliers on site sharing details of their latest product. We’re also committed to fundraising for our current charity partner.

Our business is fast paced and ever changing, as such we’ve lots of opportunities for you to play your part in our success. We’d love to meet you…

Some of the benefits you can expect as follows;