PR Manager

We have a fantastic opportunity for a PR Manager working within our PR team at Morrisons Head Office in West Yorkshire.

In this role you’ll be responsible for our product PR programme including our ‘The Best’ range, and our Nutmeg clothing and homes range.  As well as launching new products as part of our category range refreshes, you will also be responsible for communicating our seasonal product offer as well as announcing our drum-beat of key deals.

You’ll also manage reactive media enquiries and relationships with journalists to ensure we make our products famous, particularly at important times of year like Christmas, Easter, Eid, Halloween etc. 

We are looking for someone that has a good understanding of the media channels and their audiences, including the requirements of all media and influencers. You will take an interest in the news and be able to pitch news stories to the media. You will generate PR ideas for evaluation and have excellent writing and grammar that requires little alteration, with a clear grasp of good, plain English. If you can write well-judged, convincing messages for key campaigns and also write sensitive communications for social media, you would be great in this role. 

This is a full time, 12 month fixed term contract. 

The working pattern is 4.5 days per week of 7.5 hours per day, based in our Bradford Head Office.

We have a fantastic head office base in Bradford, easily accessible from Leeds and surrounding areas. Boasting a large on site restaurant, coffee shop, convenience store, prayer room, free parking and regular company wide events and promotions.

Ideally, applicants will live within a reasonable distance of our office as whilst there will be some home working, our Managers are at the heart of the action and their office presence is really important - you’ll be the face of your specialism.

Some of your responsibilities will include:

• Dealing with requests from the media – handling editorial and  product requests as well as managing any potential issues

• Working as part of the senior PR team to develop news/campaigns that show Morrisons doing the right thing in the following areas:

• Sustainability

• Thought Leadership

• Great shopkeeping and food making

• Exciting products

• Colleagues

• Working with teams from around the business to decide which projects will receive PR support   

• Playing a positive role in creative meetings and brainstorms

• Working with the senior PR Manager and PR Director to develop PR plans

• Playing an important role in organising PR events, particularly for the BWS  range

• Providing the  media with regular opportunities to understand Morrisons offer and our products

• Developing and executing news stories and imagery that support campaigns. Specifically produces media releases, photocall notices or photography briefs and broadcast releases to support our great tasting ranges and value proposition

• Pitching stories successfully to national media and builds relationships with journalists

• Managing agency relationships, works with agencies to complete projects and evaluates against plan and KPIs.

• Ensuring that programmes are effective and efficient – delivering on budget

• Preparing reports on performance through appropriate measurement of results   

We’ve built an incredibly diverse business, and we’re working hard to make sure we truly represent the communities we serve. One of the best things about working with so many different people is having the opportunity to listen, learn and connect with lots of different views, perspectives and beliefs. For this role, we’re looking for someone who has:

• Extensive experience managing a fast paced press office, either in-house or in an agency

• Good analytical and problem solving skills 

• Ability to provide advice and guidance on how to respond to negative stories

• Manages agency relationships, works with agencies to complete projects and evaluates against plan and KPIs.

• Confident and outgoing and able to communicate with senior members of the Morrison commercial  team to identify and manage news stories

• Works well with outside agencies to develop materials that are on-brand

Our modern Head Office on the edge of Bradford is home to our different support teams from tech, marketing and finance to HR, trading and supply chain.

Alive with activity, this is where decisions are made and our corporate teams make sure everything runs smoothly. Here, you’ll find comfy breakout areas, a coffee shop, newsagents and subsidised restaurant all within commuting distance of Leeds, Manchester and the Yorkshire Dales - always with free parking.

We host regular seasonal events and you’ll often find our suppliers on site sharing details of their latest product. We’re also committed to fundraising for our current charity partner.

Our business is fast paced and ever changing, as such we’ve lots of opportunities for you to play your part in our success. We’d love to meet you…

Some of the benefits you can expect as follows;

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